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Wednesday, Apr. 4, 2007 at 11:27 am

Google Website Optimizer Launches, Names Future Now as Authorized Consultant

By Robert Gorell
April 4th, 2007

Future Now boosted sales 5,100% with Google Website OptimizerWe at Future Now are pleased to announce our partnership with Google Website Optimizer, which launches today. With a handful of beta testing clients, we’ve already used Google’s fantastic new product to produce some pretty amazing results (yes, that’s a 5,100% increase in sales). The best part of all is that the Google Website Optimizer is free! Now there’s simply no excuse not to improve your site’s performance through testing.

The bottom line: now small and mid-sized businesses have access to enterprise-caliber testing platform.

Of course, knowing what to test is key. This is why Google has named a select few firms, ours being one, as Authorized Consultants for this product. In order to help you get the best results from your testing, we’re now offering coaching and optimization services for those wishing to take full advantage of Google Website Optimizer.

If you’d like more information on the product itself, we’ve developed seven free resources (a 10-minute Quick Start Guide, Webinar, a Google Website Optimizer plug-in for WordPress and more) to help you get started.

Here’s a rundown of some of the early blog buzz over Google Website Optimizer…

ClickZ‘s Zachary Rodgers discusses who should be excited and why, with a few words from our own Bryan Eisenberg:

Previously available in limited beta, the company’s Website Optimizer is a free tool to test and switch out Web site offers and other content with the goal of producing the highest possible conversions. Now available to all AdWords customers, the product will go head to head with enterprise software platforms, most of which are beyond the budgetary reach of mid-sized businesses.

Over at TechCrunch, Marshall Kilpatrick shares some specific examples of testing in action:

Once you determine a layout and design that works best, you’ll be able to stop the experiment and have that version served to all visitors incoming from AdWords. New experiments can be begun at any time as long as the Website Optimizer code is left in your page code.

At Search Engine Watch, Danny Sullivan questions whether or not this sort of testing amounts to “cloaking.” Cloaking is a bit overstated, in our opinion. But Sullivan explains the difference between testing to improve the experience and “cloaking” (which is basically a dirty SEO tactic).

So what if they use gibberish text or put out some highly-optimized textual content? As long as they show the visitor a relevant page, what’s the harm? Indeed, if you buy into the argument that what you do on the page largely doesn’t matter — that it’s really down to domain authority and links — then it becomes even harder to understand why cloaking is such an issue.

On the Traffik blog, Andrew Goodman explains why it’s a win-win for everyone:

It’s a win for advertisers for a very simple reason, of course; the prospect of improving conversion rates and thus profits. It’s not magic. It’s science. Behind the science, comes creativity, best practices even(!) and unpredictable user psychology.

From the advertising perspective, Silicon Valley Watcher‘s Tom Foremski explains why Google wants your website to do better.

Have you ever wondered if different web site design would earn you a few extra bucks from Google AdSense? Well, now you can try out different designs and the Google Website Optimizer™ will let you know which ones result in more clicks on ads.

Not to be outdone, Google Analytics Blog‘s Meredith Smith thinks Google Website Optimizer should also be known as “Free Money!”

Google just launched a wildly-super-awesome-incredibly-cool FREE application, the Google Website Optimizer. Can you tell I’m in love?

The stand-up comedian Mitch Hedberg once said, “I have a cheese shredder at home. That’s a positive name for a cheese shredder. They don’t call it by its negative name, because nobody would buy it: ‘sponge-ruiner.’”

Ok, in the same vein, the positive name for the Google Website Optimizer is ‘free money,’ because if you use it that is what you are going to get. See why I’m in love?

Ah, yes… They say the best things in life are free. So, what could be better than free? How about generating enough ROI to feel as though you’re overpaid to do what you love? We’d love to help you do just that…

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Comments (6)

  1. Emphasise the Next Step in Your Navigation…

    Today in the blog we look at how to emphasise your navigation call to action. We also look at Google’s new Website Optimizer.


  2. [...] Just yesterday, Google announced Google Website Optimizer, which is FREE. Here are some other free resources to get you started. [...]

  3. Finally a multivariate testing tool available to anyone. Besides being an authorized consulant, Future Now has some amazing resources for the Website Analyzer available on the GrokDotCom blog. I have written an article on using the tool to increase conversion rates. It is available at

  4. “Have you ever wondered if different web site design would earn you a few extra bucks from Google AdSense? Well, now you can try out different designs and the Google Website Optimizer™ will let you know which ones result in more clicks on ads.”

    Are you sure about that? I’ve been searching long and hard for a way to do that and have not been able to figure out how. Can you help?

    The best I’ve been able to find is this explanation from Google about how to track clicks on links:

    …but I can’t see how it would work with the scripts that are used for Adsense Ads.


  5. Does this Optimizer improve Adsense CTR or is it primarily for sites promoting a product or service?

  6. Good post.Such interesting read and information

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