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Do You Do Analytics?
With over 750 completed surveys, Eric T. Peterson, author of one of my favorite books on analytics, Web Analytics Demystified, tells me that only 12% of all respondents say that web analytics tools and processes are answering better than 90% of the questions they have about their websites. Compare this to the 31% who say that web analytics is answering less than 50% of their questions and you can see why there is a need for Eric’s and our books, services, etc.
Eric will be providing the aggregated results free to everyone through his website, sometime shortly after Emetrics Summit in May, and offering survey respondents a 25% discount on the purchase of his books (Web Analytics Demystified and The Big Book of Key Performance Indicators).
Would you take a few minutes and answer the survey?
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
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