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Friday, Apr. 6, 2007 at 12:24 pm

New Look for AdSense Means Better Ad Performance

By Anthony Garcia
April 6th, 2007

From the Google AdSense blog…

You may have noticed that some of your ad units have started to look a little different lately — we’re happy to announce that, just in time for spring, we’ve given our standard ad units a fresh makeover. After extensive testing and research, we’ve found that the new formats are not only visually appealing to users, but they also perform even better for publishers and advertisers. Read the entire post…

AdFormat_Update.PNG.pngAssuming your ad is relevant, you can no-doubt expect better click-through rates with this new look.

This is good news for some, bad news for others.

For those who are serious about ROI and conversion rate optimization, this is a gigantic net positive as you’ll both get more traffic and be better able to convert it.

But if you’re one of the many with wimpish conversion rates, hopelessly addicted to high-volume traffic to maintain growth, then your ad budget just got bigger–and you’re slowly falling victim to traffic cost inflation.

Looks like it’s time to get serious about landing page optimization. While those new AdSense clicks will cost you, many of the tools needed to maximize ROI are little to no cost.

There are no more excuses.

Just yesterday, Google announced Google Website Optimizer, which is FREE. Here are some other free resources to get you started.

If you’re going to spend so much on AdSense, doesn’t it make sense to start improving the performance of pages visitors land on once they click-through?

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Comments (4)

  1. [...] View original post here: Anthony Garcia aka "Shaq" Filed in Advertisers [...]

  2. As an advertising professional I congratulate you because of that you apply.Google is the leader in internet advertising.earnings is a source of many sites and Webmaster

    Thanks…

  3. Good thing I’m a publisher and not an advertiser ;)

  4. Thanks for such a great post and the review, I am totally impressed!

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