http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/comment-page-1/#comment-65886 Too Many Marketers Are Addicted to Data (But Do Nothing With It) Wed, 06 Jun 2007 13:11:21 +0000 http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/#comment-65886 [...] In other words, what actionable insight does this data provide? The main problem is, data's good at telling you what your customers are doing, but not WHY they're doing it. [...] [...] In other words, what actionable insight does this data provide? The main problem is, data's good at telling you what your customers are doing, but not WHY they're doing it. [...]

]]> http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/comment-page-1/#comment-36336 Do you blog like a girl? Fri, 20 Apr 2007 01:34:34 +0000 http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/#comment-36336 [...] I'll admit, the study lost some credibility with me (it's not just a parlor trick, the study actually has a pretty robust algorithm behind it) when I first checked it out- I ran the following three posts through it: http://www.grokdotcom.com/2007/03/30/measuring-the-piss-off-factor/ http://www.grokdotcom.com/2007/04/02/measuring-the-piss-off-factor-part-ii/ http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/ [...] [...] I'll admit, the study lost some credibility with me (it's not just a parlor trick, the study actually has a pretty robust algorithm behind it) when I first checked it out- I ran the following three posts through it: http://www.grokdotcom.com/2007/03/30/measuring-the-piss-off-factor/ http://www.grokdotcom.com/2007/04/02/measuring-the-piss-off-factor-part-ii/ http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/ [...]

]]> http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/comment-page-1/#comment-30927 eMarketer: "Few Convert at Retail E-Commerce Sites" » Conversion Rate Marketing Blog — GrokDotCom by Future Now, Inc Mon, 09 Apr 2007 10:43:39 +0000 http://www.grokdotcom.com/2007/04/09/marketing_in_the_in_between/#comment-30927 [...] Fair enough. But as Future Now's Holly Buchanan points out, data can only tell you WHAT visitors do, not WHY they do it. [...] [...] Fair enough. But as Future Now's Holly Buchanan points out, data can only tell you WHAT visitors do, not WHY they do it. [...]

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