Comments on: Building a Foundation for Customer Focus http://www.grokdotcom.com/2007/04/11/building-a-foundation-for-customer-focus/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Smufty http://www.grokdotcom.com/2007/04/11/building-a-foundation-for-customer-focus/comment-page-1/#comment-33746 Smufty Sun, 15 Apr 2007 18:35:02 +0000 http://www.grokdotcom.com/2007/04/11/building-a-foundation-for-customer-focus/#comment-33746 Mmmm. I recently tried again with all this "tell them a story" and "different personalities" and "talk about the benefits rather than the features" and so on. Conversions dropped through the floor again. Seems to me if selling software, just tell em the damn features, that's all they want to know. Mmmm. I recently tried again with all this “tell them a story” and “different personalities” and “talk about the benefits rather than the features” and so on. Conversions dropped through the floor again.

Seems to me if selling software, just tell em the damn features, that’s all they want to know.

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