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Before You Can Test Copy, You Have to Know What to Write

Posted By Holly Buchanan On April 13, 2007 @ 12:25 pm In Copywriting,Persuasive Copywriting,Persuasive Online Copywriting | 1 Comment

If you have a pulse, you’ve likely gotten word of the new Google Website Optimizer [1]. (If you don’t have a pulse, please consult a physician, not a consultancy.) For those who haven’t heard, Google has made testing to improve conversion easier than it’s ever been with its free Google Website Optimizerâ„¢ tool. That’s the good news.

The bad news is that, while it will make testing easier, it can’t help you write the copy you’ll eventually test. Sure, you can test different headlines, but how do you come up with the headlines in the first place? You can test copy in your Calls to Action, but how do you come up with the verbiage that will get the best results? You can test landing pages, but how do you know how to structure the copy on those pages?

Our Persuasive Online Copywriting seminar will give you the answers to all of the above and more. Want to write more effective product pages? Want to know how create a voice for your website? Do you want to have so many persuasive copy ideas you never run out of great new material to test? Join me April 17th in Manhattan for this hands-on, interactive course and workshop [2].

For anyone who’s ever sat down at a screen and had no idea where to start, this course is for you. You’ll love the results you’ll get with your new online copywriting skills and ability to generate never-ending ideas. Your boss will love the results. You will gain new respect around the office. You will get promoted. You will earn more money. You’ll probably end up ruling the free world. You’ll even learn how not to annoy your online visitors with hyped-up claims about your product or service! ;)

Okay, so maybe we can’t promise that you’ll get promoted or take over the world, but persuasive online copywriters are seriously in demand [3]. (It’s good to be wanted.) Whether you’re a freelance copywriter or an executive hoping to improve your site’s ability to sell without over-selling, we’ll help you unravel the mysteries behind:

  • How writing for the web is different from other mediums
  • How to understand your audience
  • Writing for diverse customer segments
  • Writing for the screen and formatting for maximum readability
  • How to set a voice and tone that engages your visitors and helps them take action
  • Writing effective navigational buttons and links
  • How to write more persuasive product descriptions
  • How to ensure your copy is found in the Search Engines

I’d love to see you there. We have purposefully kept the class size small so you can get individual attention, so reserve your seat now before someone beats you to it [2].


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/04/13/before-you-can-test-copy-you-have-to-know-what-to-write/

URLs in this post:

[1] Google Website Optimizer: http://www.grokdotcom.com/googlewebsiteoptimizer

[2] Join me April 17th in Manhattan for this hands-on, interactive course and workshop: http://www.futurenowinc.com/writingforweb.htm

[3] online copywriters are seriously in demand: http://copywriterunderground.com/2007/01/31/yahoo-says-copywriter-one-of-top-five-professions-in-2007-if-you-didnt-already-know-that-its-time-to-market-differently/

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