Comments on: Imus, Vonnegut & Bigelow Tea: A Saab Story

By: Copy Perspective Monday: #5, Style vs. Substance

Copy Perspective Monday: #5, Style vs. Substance — Mon, 30 Jul 2007 15:32:22 +0000

[...] It’s audible farfugnugen, baby! (Way better than "Born from jets".) [...]

By: Robert Gorell

Robert Gorell — Tue, 17 Apr 2007 10:06:52 +0000

Tom, Actually, I'm a fan of the Swedes in general. They're consistently on the cutting edge of design and technology. It's the company's State-side marketing I find to be awkward and revisionist. Saab's "real" slogan is "Move Your Mind," but in the US, we get "Born From Jets." It's just one of those annoying corporate half-truths that aren't worth marketing now that the Internet exists. Besides, Bill Bernbach never had any trouble overcoming objections with the VW bug. The Saab used to be inferior. Today, it's, by most accounts, a great car. Why not sell that? It's the "re-branding" that churns my stomach. Why bother? If you've got a great product, let me know about it; don't blow a bunch of jet-wash in my face. This "Bjorn Again" imagery (as it were) just seems so phony next to Vonnegut's words. Good thing Saabs weren't as good back then as they are today... Vonnegut might have never closed the dealership!

By: Tom Grimes

Tom Grimes — Tue, 17 Apr 2007 09:48:37 +0000

Nice rant Robert … but remember almost all corporate smucks hail from Sweden, at least anatomically. Good night Kurt.

By: Bigelow Tea Stood by Their Bigot » The Deets

Bigelow Tea Stood by Their Bigot » The Deets — Fri, 13 Apr 2007 13:27:04 +0000

[...] Imus, Vonnegut & Bigelow Tea: A Saab Story What now with all this tea!? Sponsors that pulled out of Imus’ show included American Express Co., Sprint Nextel Corp., Staples Inc., Procter & Gamble Co. and General Motors Corp. Imus made a point Thursday to thank one sponsor, Bigelow Tea, for sticking by him. [...]