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FutureNow Post
Friday, Apr. 13, 2007 at 4:08 am

The Future of Marketing

By Howard Kaplan
April 13th, 2007

I’m finally back in NYC after a restless traveling spree this past month, and I come bearing gifts: an easily download-able broadcast of Jeffrey Eisenberg discussing the future of marketing, and planning for the accountability this future requires.

I had the pleasure of spending a few days with Jeffrey and Sondra down south at one of the more interesting (and diverse) gatherings in a long time; a CEO conversation (put on by the fine folks at NCTA). Old media alongside new, with news & media luminaries like Rita Cosby and Thomas Tull sharing the stage with those Accountable Marketing-types like ourselves made for fascinating conversation.

Take a listen… and do let us know what you think!

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Comments (2)

  1. Eisenberg on the future of marketing: “Brands don’t work the way they used to”…

    Thanks to Howard Kaplan at [GrokDotCom] for posting an audio link to a presentation by Jeffrey Eisenberg on the future of marketing. Eisenberg has a lot of interesting things to say about how marketing is changing because of the web,…

  2. My link says Eisenburg.

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