I’m finally back in NYC after a restless traveling spree this past month, and I come bearing gifts: an easily download-able broadcast of Jeffrey Eisenberg discussing the future of marketing, and planning for the accountability this future requires.
I had the pleasure of spending a few days with Jeffrey and Sondra down south at one of the more interesting (and diverse) gatherings in a long time; a CEO conversation (put on by the fine folks at NCTA). Old media alongside new, with news & media luminaries like Rita Cosby and Thomas Tull sharing the stage with those Accountable Marketing-types like ourselves made for fascinating conversation.
Take a listen… and do let us know what you think!
April 16th, 2007
10:57 am
Eisenberg on the future of marketing: “Brands don’t work the way they used to”…
Thanks to Howard Kaplan at [GrokDotCom] for posting an audio link to a presentation by Jeffrey Eisenberg on the future of marketing. Eisenberg has a lot of interesting things to say about how marketing is changing because of the web,…
April 16th, 2007
1:34 pm
My link says Eisenburg.