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The Future of Marketing

Posted By Howard Kaplan On April 13, 2007 @ 4:08 am In Accountable Marketing | 2 Comments

I’m finally back in NYC after a restless traveling spree this past month, and I come bearing gifts: an easily download-able broadcast of Jeffrey Eisenberg discussing the future of marketing [1], and planning for the accountability this future requires.

I had the pleasure of spending a few days with Jeffrey and Sondra down south at one of the more interesting (and diverse) gatherings in a long time; a CEO conversation [2] (put on by the fine folks at NCTA). Old media alongside new, with news & media luminaries like Rita Cosby [3] and Thomas Tull [4] sharing the stage with those Accountable Marketing-types like ourselves made for fascinating conversation.

Take a listen [1]… and do let us know what you think!


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URL to article: http://www.grokdotcom.com/2007/04/13/the-future-of-marketing/

URLs in this post:

[1] discussing the future of marketing: http://nc-tech.org/multimedia/JEFFREY%20EISENBURG.mp3

[2] a CEO conversation: http://nc-tech.org/news/events-2007_CEOConversation.asp

[3] Rita Cosby: http://www.msnbc.msn.com/id/8828200/

[4] Thomas Tull: http://www.legendarypictures.com/index.php

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