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Monday, Apr. 16, 2007 at 5:07 am

Time is Money

By Bryan Eisenberg
April 16th, 2007

time is moneyHow often have you heard that expression? All too often on the Web it’s true. One of the main reasons people use the Web is convenience and saving time. At one time, when few were shopping online, it was more about saving money.

But that was another day–and another discussion.

If time equals money, and you could save your visitors time, then they’re more likely be happy giving you money. Of course, we’re dealing with people’s perception of time, but there are several things we can do to help visitors perceive our sites as being fast. First off, make the site as intuitive as possible to help visitors accomplish whatever it is they came to do.

But, again, that’s another discussion.

Today, I’m talking about trimming the fat on your images, CSS [define], and server response time. One client of ours has made millions of dollars just because he can process all his database queries faster than his competitors (on average, 25% faster) and it’s quite noticeable. Another client increased conversions by 24% just by optimizing all images and CSS.

People want their site fast, and every day they want it faster. Remember when you were on dial-up and you felt sites were loading too slow? Now you’re on broadband, don’t you often still feel sites are too slow? The time to trim is now. You can start with this Load Time Analyzer plugin for Firefox to check your website (and your competitors’ sites). You’ll see what’s clogging up those pipes. Then, go ahead and buy the book Speed Up Your Site for your developers.

See ya! I won’t take up any more of your precious time.

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Comments (8)

  1. There are various things you can do to speed up,

    1) have images hosted on a subdomain as web browsers only run two request per domain name. Read about pipelining http://www.mozilla.org/projects/netlib/http/pipelining-faq.html.

    2) Optimizing the mysql queries, basically avoiding it using a cache.

    3) Image size optimization, css optimization, html optimization etc. Google says every byte counts.

    4) Gzip your content

    5) Different pages need different optimization levels and techniques (esp with AJAX etc). So do not follow a method but choose one that is most suited for you.

    Check this article http://www.idealwebtools.com/blog/downloading-speed/ – if you want to be a part of my studies, send me your gmail account email I will add you to the google docs or you will have to wait for a blog post :) .

  2. [...] you a lot of forgiveness with potential customers.  But, regardless of your brand's position, time is money when it comes to online conversion, and homepage design & usability play a big [...]

  3. [...] Check out Bryan Eisenberg’s post “Time is Money” [...]

  4. [...] Time. Are your pages loading too slow for people to even give them a [...]

  5. “If time equals money, and you could save your visitors time, then they’re more likely be happy giving you money. ” This would make a lot of sense would it not, but this does not always happen this way thats for sure and time will always be money no matter what industry we are talking about.

  6. Time is most certainly money, and if you have the education and the skills then your time is worth even more money.
    AjiNIMC – Gmail a part of my personal nerve center
    Great comment, nice post thanks for sharing.

  7. I agree with you.

  8. Yes.. I remember when I were on dial-up and I felt sites were loading very slowly..
    Your advices are helped me. I made my site as intuitive as possible to help visitors accomplish whatever it is they came to do.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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