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Xerox Tries Viral, Catches Cold

Posted By Jeffrey Eisenberg On April 16, 2007 @ 10:20 am In Online Persuasion,Public Relations,Word of Mouth | 6 Comments

We were just contacted by Xerox PR. Here’s what they wrote to us:

Form Comments: I wanted to let you know about a new advertising and online marketing campaign Xerox is launching this week aimed at the office market. This is a campaign that is a bit different than typical Xerox campaigns ….

For one thing — I can tell you we’ve never offered customers a virtual goat, diversion maker or acronymanator (I couldn’t even being to explain- you might as well try it out for yourself at www.frugalcolor.com [1]) Also on the site are some funny office videos we hope folks will send to friends.

The goal of the campaign is to raise awareness of how cost effective
Xerox office color products are and how they really are the right choice for the frugal office!

TV ads that again – are not typical Xerox ads – will begin airing this week on cable networks and over the weekend on major networks. The first one airing features a “mute” button and it’s basically everyone’s nightmare when it comes to mute buttons!

This campaign comes on the heels of a very successful viral campaign in Europe that yielded over 1 million views as of last week. (to see this ad click on: www.extremeoffices.com [2])

This new color campaign is one example of how Xerox is serious about
reaching out to the marketplace using new media. If you’d like to chat with someone about our advertising and marketing programs, please give me or my colleague, XXXXXXXXXX, a call.

Their words and website speak for themselves. If you’re wondering about my reaction, I clicked through, heard the music (ugh!) and, after the site loaded, I had no idea what they wanted me to do; nor does it motivate me to do anything at all, other than leave. Do you think my visit was counted as a measure of success?

I can’t be the only one who thinks Xerox needs to rethink their strategy [3]?

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URL to article: http://www.grokdotcom.com/2007/04/16/xerox-tries-viral-catches-cold/

URLs in this post:

[1] www.frugalcolor.com: http://www.frugalcolor.com

[2] www.extremeoffices.com: http://www.extremeoffices.com

[3] rethink their strategy: http://www.grokdotcom.com/2007/02/04/7-strategy-challenges-for-effective-online-marketers/

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