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Tuesday, Apr. 17, 2007 at 10:21 am

Do Your Customers Feel Stalked?

By Holly Buchanan
April 17th, 2007

While the Internet is “public” space, your personal interaction with it is private. Or at least if feels private. It’s your computer, it’s your email inbox, it’s your time and attention, and, more importantly, you’re in control of what you see and do.

That’s why things you can’t control are accentuated on the Internet. You can watch a TV show and be interrupted by annoying commercials. But TV is the land of interruptive marketing. The consumer is NOT in control.

But on the Internet, the consumer IS in control. And they don’t like it when you try to invade their space. Just look at Pop-Ups, one of the most despised methods of Internet advertising.

And don’t underestimate how protective people are of their email inbox. Email is a powerful way to build a relationship, but it’s an equally powerful way to destroy a relationship. Continue reading “Do Your Customers Feel Stalked?”…

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at http://marketingtowomenonline.typepad.com She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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