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Why Doesn’t Google Like Paid Links?
The blogosphere’s heated discussion continues and Seobook contributes a strong post on Threadwatch.org. Do you agree with his reasoning about why Google doesn’t like paid links?
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Jeffrey is CEO & co-founder of FutureNow an interactive marketing optimization firm. Jeffrey is the co-author of a Forbes.com column and of two Wall Street Journal, Business Week, USA Today and New York Times bestselling books: "Call To Action" & "Waiting For Your Cat To Bark?". Jeffrey is also speaker at major business conferences and corporate events. Jeffrey is proudest of the success stories from readers, students and clients using FutureNow’s Persuasion Architecture®, a framework for optimizing online experiences to maximize conversions to registrations, donations, lead generation, subscriptions and sales. You can friend Jeffrey on Facebook
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April 17th, 2007
1:26 pm
Google uses links as a signal of quality, not a measure of the depth of a website owner’s pocket. I don’t understand what the beef is…hasn’t Google always disliked the idea of paid links?
I’d bet that the most noise is coming from the people buying the most links to gain ranking on Google. They don’t want their nice little secret let out of the bag.