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Google Website Optimizer Test: Increased Font Size
MattressLiquidators.ca has been beta testing the Google Website Optimizer service for a few months now. So far, they’ve seen some incredible increases in conversion. One of the simplest test we ran was increasing font size.
Problem: Mattress Liquidators sells quality mattresses. An assumption can be made that many of the people interested in buying their mattresses might be older.
Solution: We decided to test increasing the font size on product pages.
Before:
After:
Results: Bounce rate from the test page went down 7.5%. While this is not a major gain, it is significant if it reduces the friction from one segment of customer it is worthwhile.
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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April 18th, 2007
11:03 am
[...] Usability – Testing font size increases. Would somebody in this office please give Google Website Optimizer a run??? [...]
April 18th, 2007
5:21 pm
We’ve been thinking about testing font size ourselves. Was there enough data to see any difference in the conversion (purchase) rate?
- Ophir
April 20th, 2007
5:21 am
[...] pense en voyant un article sur GrokDotCom, sur l’impact d’un changement de taille de police dans une page donnée. Celui-ci nous [...]
April 22nd, 2007
10:34 pm
I agree that increasing point size on sites that cater to older people (even about 40 are older if not old
) can improve the stay-on-site time. The font size on some sites is so small that the copy puts a lot of strain to those reading it on a small monitor.
April 23rd, 2007
11:54 am
I just wrote about a similar experience I had where I changed the color of the internal links on a website that was recently redesigned – especially the links to the “contact us” pages. The leads from the site almost tripled. Here is the article http://www.leadoptimize.com/blog/2007/04/12/the-sales-leads-are-in-the-details/