MattressLiquidators.ca has been beta testing the Google Website Optimizer service for a few months now. So far, they’ve seen some incredible increases in conversion. One of the simplest test we ran was increasing font size.
Problem: Mattress Liquidators sells quality mattresses. An assumption can be made that many of the people interested in buying their mattresses might be older.
Solution: We decided to test increasing the font size on product pages.
Results: Bounce rate from the test page went down 7.5%. While this is not a major gain, it is significant if it reduces the friction from one segment of customer it is worthwhile.