Comments on: Google Website Optimizer Test: Increased Font Size http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Chris Denny http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/comment-page-1/#comment-37988 Chris Denny Mon, 23 Apr 2007 03:54:33 +0000 http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/#comment-37988 I just wrote about a similar experience I had where I changed the color of the internal links on a website that was recently redesigned - especially the links to the "contact us" pages. The leads from the site almost tripled. Here is the article http://www.leadoptimize.com/blog/2007/04/12/the-sales-leads-are-in-the-details/ I just wrote about a similar experience I had where I changed the color of the internal links on a website that was recently redesigned – especially the links to the “contact us” pages. The leads from the site almost tripled. Here is the article http://www.leadoptimize.com/blog/2007/04/12/the-sales-leads-are-in-the-details/

]]> By: Arun Agrawal http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/comment-page-1/#comment-37806 Arun Agrawal Sun, 22 Apr 2007 14:34:05 +0000 http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/#comment-37806 I agree that increasing point size on sites that cater to older people (even about 40 are older if not old ;) ) can improve the stay-on-site time. The font size on some sites is so small that the copy puts a lot of strain to those reading it on a small monitor. I agree that increasing point size on sites that cater to older people (even about 40 are older if not old ;) ) can improve the stay-on-site time. The font size on some sites is so small that the copy puts a lot of strain to those reading it on a small monitor.

]]> By: Blog-conversion.com: le Blog dédié à l'optimisation du taux de conversion des sites Internet! http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/comment-page-1/#comment-36223 Blog-conversion.com: le Blog dédié à l'optimisation du taux de conversion des sites Internet! Thu, 19 Apr 2007 21:21:03 +0000 http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/#comment-36223 [...] pense en voyant un article sur GrokDotCom, sur l’impact d’un changement de taille de police dans une page donnée. Celui-ci nous [...] [...] pense en voyant un article sur GrokDotCom, sur l’impact d’un changement de taille de police dans une page donnée. Celui-ci nous [...]

]]> By: Ophir Prusak http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/comment-page-1/#comment-35324 Ophir Prusak Wed, 18 Apr 2007 09:21:48 +0000 http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/#comment-35324 We've been thinking about testing font size ourselves. Was there enough data to see any difference in the conversion (purchase) rate? - Ophir We’ve been thinking about testing font size ourselves. Was there enough data to see any difference in the conversion (purchase) rate?

- Ophir

]]> By: (EMP) E-Marketing Performance » : » Team Reading List 4.18.07 http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/comment-page-1/#comment-35263 (EMP) E-Marketing Performance » : » Team Reading List 4.18.07 Wed, 18 Apr 2007 03:03:55 +0000 http://www.grokdotcom.com/2007/04/18/google-website-optimizer-test-increased-font-size/#comment-35263 [...] Usability - Testing font size increases. Would somebody in this office please give Google Website Optimizer a run??? [...] [...] Usability – Testing font size increases. Would somebody in this office please give Google Website Optimizer a run??? [...]

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