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FutureNow Post
Wednesday, Apr. 18, 2007 at 6:24 am

Love Can Be Dumb, Deaf & Blind

By Jeffrey Eisenberg
April 18th, 2007

loveisblind.jpgI’m feeling romantic. Can you tell? I just read a really funny article about love.

Check out Romantic Revulsion in the New Century: Flaw-O-Matic 2.0 by John Tierney


In this meta-analysis of online dating and speed dating, we propose a corollary to the Flaw-O-Matic theory of romantic revulsion. Current research reveals that the Flaw-O-Matic, a mechanism in the brain that instantly finds fault with any potential mate, can be reoriented positively in certain conditions through a newly identified process, the Sally Field Effect.

I enjoyed tidbits like this one:

They found that a 5-foot-8 man was just as successful in getting dates as a 6-footer if he made more money — precisely $146,000 a year more. For a 5-foot-2 man, the number was $277,000. [For more of these trade-offs, see]

Let me know if you enjoy the article. I know Guy Creese found some link love ;)

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Comments (1)

  1. I wasn’t surprised so see MIT’s Dan Ariely is behind much of the research. He’s done some of the most interesting behavioral research you can imagine. He’s our kind of crazy.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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