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Love Can Be Dumb, Deaf & Blind
Posted By Jeffrey Eisenberg On April 18, 2007 @ 6:24 am In Neuromarketing,Web Analytics | 1 Comment
Check out Romantic Revulsion in the New Century: Flaw-O-Matic 2.0  by John Tierney
In this meta-analysis of online dating and speed dating, we propose a corollary to the Flaw-O-Matic theory of romantic revulsion. Current research reveals that the Flaw-O-Matic, a mechanism in the brain that instantly finds fault with any potential mate, can be reoriented positively in certain conditions through a newly identified process, the Sally Field Effect.
I enjoyed tidbits like this one:
They found that a 5-foot-8 man was just as successful in getting dates as a 6-footer if he made more money — precisely $146,000 a year more. For a 5-foot-2 man, the number was $277,000. [For more of these trade-offs, see nytimes.com/tierneylab .]
Let me know if you enjoy the article. I know Guy Creese  found some link love
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/04/18/love-can-be-dumb-deaf-blind/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/jeff/loveisblind.jpg
 Romantic Revulsion in the New Century: Flaw-O-Matic 2.0: http://www.nytimes.com/2007/04/10/science/10tier.html?ex=1333944000&en=76b101fff7216e3f&ei=5124&partner=permalink&exprod=permalink
 nytimes.com/tierneylab: http://nytimes.com/tierneylab
 Guy Creese: http://creese.typepad.com/pattern_finder/2007/04/web_analytics_n.html
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