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Love Can Be Dumb, Deaf & Blind

Posted By Jeffrey Eisenberg On April 18, 2007 @ 6:24 am In Neuromarketing,Web Analytics | 1 Comment

loveisblind.jpg [1]I’m feeling romantic. Can you tell? I just read a really funny article about love.

Check out Romantic Revulsion in the New Century: Flaw-O-Matic 2.0 [2] by John Tierney

ABSTRACT:

In this meta-analysis of online dating and speed dating, we propose a corollary to the Flaw-O-Matic theory of romantic revulsion. Current research reveals that the Flaw-O-Matic, a mechanism in the brain that instantly finds fault with any potential mate, can be reoriented positively in certain conditions through a newly identified process, the Sally Field Effect.

I enjoyed tidbits like this one:

They found that a 5-foot-8 man was just as successful in getting dates as a 6-footer if he made more money — precisely $146,000 a year more. For a 5-foot-2 man, the number was $277,000. [For more of these trade-offs, see nytimes.com/tierneylab [3].]

Let me know if you enjoy the article. I know Guy Creese [4] found some link love ;)


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URL to article: http://www.grokdotcom.com/2007/04/18/love-can-be-dumb-deaf-blind/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/jeff/loveisblind.jpg

[2] Romantic Revulsion in the New Century: Flaw-O-Matic 2.0: http://www.nytimes.com/2007/04/10/science/10tier.html?ex=1333944000&en=76b101fff7216e3f&ei=5124&partner=permalink&exprod=permalink

[3] nytimes.com/tierneylab: http://nytimes.com/tierneylab

[4] Guy Creese: http://creese.typepad.com/pattern_finder/2007/04/web_analytics_n.html

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