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Yahoo! Checks Out Google And Embraces Paypal
There is a new Yahoo! PayPal Checkout initiative that expands the deal announced last year. With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This may help your ad stand out, and let customers know you offer PayPal Express Checkout. You can see how it works here. You can sign up here and get $100 credit each from both partners.
This is a powerful counter-punch to Google Checkout. PayPal is by far the most popular payment service with over 100 million users. From where I sit, this looks like a smart move by both eBay and Yahoo!
If you’re a merchant who is Yahoo! search customer, I’d love to know what you think of it.
About the author
Jeffrey Eisenberg is the CEO & co-founder of FutureNow (OTCBB: FUTR.OB), providers of OnTarget™. OnTarget™ monitors your website 24/7, uncovers the reasons your visitors fail to buy, register, or become a lead, and then provides specific recommendations for you to implement to keep your goals on target. Future Now has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework, Persuasion Architecture®, since 1998. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” and “Waiting For Your Cat to Bark?” and has spoken at events such as Search Engine Strategies,, Shop.org, UIE, NAB and ad:tech. Please feel free to friend Jeffrey on Facebook
More articles from Jeffrey Eisenberg
- Christmas Shopping Begins in the Next 4 Weeks…June 25th, 2009
- Beware Marketing Automation Without Data ClarificationJune 24th, 2009
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