There is a new Yahoo! PayPal Checkout initiative that expands the deal announced last year. With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This may help your ad stand out, and let customers know you offer PayPal Express Checkout. You can see how it works here. You can sign up here and get $100 credit each from both partners.
This is a powerful counter-punch to Google Checkout. PayPal is by far the most popular payment service with over 100 million users. From where I sit, this looks like a smart move by both eBay and Yahoo!
If you’re a merchant who is Yahoo! search customer, I’d love to know what you think of it.