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FutureNow Post
Wednesday, Apr. 18, 2007 at 8:22 am

Yahoo! Checks Out Google And Embraces Paypal

By Jeffrey Eisenberg
April 18th, 2007

logos_yahoo_paypal.gif There is a new Yahoo! PayPal Checkout initiative that expands the deal announced last year. With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This may help your ad stand out, and let customers know you offer PayPal Express Checkout. You can see how it works here. You can sign up here and get $100 credit each from both partners.

This is a powerful counter-punch to Google Checkout. PayPal is by far the most popular payment service with over 100 million users. From where I sit, this looks like a smart move by both eBay and Yahoo!

If you’re a merchant who is Yahoo! search customer, I’d love to know what you think of it.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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