Yahoo! Checks Out Google And Embraces Paypal

FutureNow Post

Wednesday, Apr. 18, 2007 at 8:22 am

April 18th, 2007

There is a new Yahoo! PayPal Checkout initiative that expands the deal announced last year. With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This may help your ad stand out, and let customers know you offer PayPal Express Checkout. You can see how it works here. You can sign up here and get $100 credit each from both partners.

This is a powerful counter-punch to Google Checkout. PayPal is by far the most popular payment service with over 100 million users. From where I sit, this looks like a smart move by both eBay and Yahoo!

If you’re a merchant who is Yahoo! search customer, I’d love to know what you think of it.

In Web / Tech, e-commerce

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Jeffrey is CEO & co-founder of FutureNow an interactive marketing optimization firm. Jeffrey is the co-author of a Forbes.com column and of two Wall Street Journal, Business Week, USA Today and New York Times bestselling books: "Call To Action" & "Waiting For Your Cat To Bark?". Jeffrey is also speaker at major business conferences and corporate events. Jeffrey is proudest of the success stories from readers, students and clients using FutureNow’s Persuasion Architecture®, a framework for optimizing online experiences to maximize conversions to registrations, donations, lead generation, subscriptions and sales. You can friend Jeffrey on Facebook

Yahoo! Checks Out Google And Embraces Paypal

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