Questions? (877) 643-7244
FutureNow Post
Friday, Apr. 20, 2007 at 9:34 am

Do You Blog Like A Girl?

By Howard Kaplan
April 20th, 2007

Apparently, I do. At least that’s what the fine Melissa Burdon tells me, and she has the research to prove it. Want to haze your co-workers:

I’ll admit, the study lost some credibility with me (it’s not just a parlor trick, the study actually has a pretty robust algorithm behind it) when I first checked it out- I ran the following three posts through it:

“Measuring the Piss-Off Factor”
“Measuring the Piss-Off Factor, Part II”
“Marketing in the In-Between”

You’ll notice the common author, resident Future Now Marketing to Women expert, and all around A#1 lady extraordinaire, Ms. Holly Buchanan. What did the algorithm decide? Male. Okay, so, obviously this isn’t perfect. The results are also more interesting than just for taunting co-workers.

For the record, when Holly finishes scolding me around the office for my male communication style (and don’t think I won’t use this research against her!), she often times moves on to Jeffrey. I ran his famous 7 Strategy Challenges post through the Gender Genie, and have no fear… off the charts Male!

What does the Genie have to say about your favorite bloggers?

Add Your Comments

Comments (12)

  1. Wow – the last time I was mistaken for a man was in grade school after a disasterous haircut.

    I was curious as to the “algorithm” they were using to measure “male” vs. “female” I read most of the pdf. They seem to think females use more pronouns and males use more noun specifiers.

    Also – females use features that are “involved” while males use features that are “informational”.

    So – those posts were designed to be “informational.” Maybe that had something to do with it.

    But the study also found that men talk more about objects and females talk more about relationships. The whole Piss Off series was about your “relationship” with your customers.

    So while I actually wear my banner of “blogging like a man” proudly, I still argue that I am “female” in my communication style.

    That’s my story and I’m sticking to it.

  2. I evaluated several of my own posts and articles and found them to be feminine… but only by about 10-15 points at most. I’m evenly divided between male and female language. Does that make me boring? Hmmmm….

  3. People think that I am a girl because of my name, LOL

  4. I entered four recent posts from my blog site and was mistaken for a man in three cases (by significant margins). There was a lesser margin for the one prounounced female. Actually I’m a very “girly” girl *but* I’ve been a professional writer and editor for many years, so that probably explains it. There may well be male bias in the preferred journalistic form.

    This is a fun toy. Thank you,

  5. Do I blog like a girl? Evidently not.

    Putting the algorithm to the test on a few posts written last year (about a local effort to save open park space) was an intriguing experience. The text, according to the genie, is all male.

    It’s worth noting that the algorithm was built based on a few hundred British documents. American business writers may not style their writings in the same way.

  6. I was rather intrigued by the very concept of the genie. I ran various blogs through the genie and even tried to confuse it but it was correct with it’s anaysis every time. Fascinating to say the least. Absolutely Fascinating. So what do we do with such a tool is my question?

  7. Communicating: do I blog like a boy?…

    I came across this gender-writing analyzer this week in Grokdotcom. So decided to run a few posts through the analyzer. Personalization Trend: design your own credit card — female score 550, male score 887 — MALE! So You Want Innovative…

  8. OUCH! It says I blog like a boy. Yet I’m definitely a hetero GIRL! (Married 23 years, mother of three, and I swear… I LIKE PINK!)

  9. [...] heartbroken.  It says I blog like a boy.  Meanwhile it told Howard Kaplan that he blogs like a [...]

  10. The Gender Genie Thinks I’m a Dude…

    Which leads me to wonder if my voice would be more “female” if I wrote more about personal relationships and less about politics and social issues? If so, that means the “out of the home” topics are still largely the purvey of men, while “in the h…

  11. I put the text of one of my articles into the system and it came back male, as expected. I put 44,250 words of one of my books into it and it indicated female. It would seem that if I want to write like a man I need to eliminate the use of the words, with, if, not, where, be, when, your, her, we, should, she, and, me, myself, hers and was. What is the deal with that? I think the algorithm needs a lot of work, but if it did work I think it would be better to have a higher female score than a male score, since women generally have a better command of verbal communication than us guys.

  12. Not sure about this one, as I have been around some pretty upset women who blog nastier than any man I know.

Add Your Comments


Print this Article

More articles from Howard Kaplan

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: