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Do You Blog Like A Girl?

Posted By Howard Kaplan On April 20, 2007 @ 9:34 am In Blog Buzz,Marketing to Women | 12 Comments

Apparently, I do. At least that’s what the fine Melissa Burdon [1] tells me, and she has the research to prove it. Want to haze your co-workers:

http://bookblog.net/gender/genie.php [2]

I’ll admit, the study lost some credibility with me (it’s not just a parlor trick, the study actually has a pretty robust algorithm [3] behind it) when I first checked it out- I ran the following three posts through it:

“Measuring the Piss-Off Factor”
“Measuring the Piss-Off Factor, Part II” [4]
“Marketing in the In-Between”

You’ll notice the common author, resident Future Now Marketing to Women expert, and all around A#1 lady extraordinaire, Ms. Holly Buchanan. What did the algorithm decide? Male. Okay, so, obviously this isn’t perfect. The results are also more interesting than just for taunting co-workers.

For the record, when Holly finishes scolding me around the office for my male communication style (and don’t think I won’t use this research against her!), she often times moves on to Jeffrey [5]. I ran his famous 7 Strategy Challenges [6] post through the Gender Genie, and have no fear… off the charts Male!

What does the Genie have to say about your favorite bloggers?


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/04/20/do-you-blog-like-a-girl/

URLs in this post:

[1] Melissa Burdon: http://www.grokdotcom.com/author/melissa-burdon/

[2] http://bookblog.net/gender/genie.php: http://bookblog.net/gender/genie.php

[3] robust algorithm: http://www.cs.biu.ac.il/~koppel/papers/male-female-text-final.pdf

[4] “Measuring the Piss-Off Factor, Part II”: http://www.grokdotcom.com/2007/04/02/measuring-the-piss-off-factor-part-ii/

[5] Jeffrey: http://www.grokdotcom.com/author/jeffrey-eisenberg/

[6] 7 Strategy Challenges: http://www.grokdotcom.com/2007/02/04/7-strategy-challenges-for-effective-online-marketers/

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