Livesouth.com is a lead generation site for retirement communities that just began using Google Website Optimizer last week. We’ve set up a couple of different tests, and this is the first one that was implemented.

Problem: Livesouth.com has tons of great content but visitors aren’t seeing all of it. They have high quality pictures on their site and they aren’t being seen. If the picture on property pages are clicked slideshows pop-ups, displaying multiple pictures. Visitors lose persuasive momentum by not seeing the additional images.

Test: We decided to add text under the picture. Directly under the picture it now says “Click Image to View Slideshow.”

Before:

After:

Results: The Conversion Rate for the site improved over 20%, just by showing visitors an easy way to find and see multiple images.