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Friday, Apr. 20, 2007 at 5:48 am

Google Website Optimizer Test: Simply Adding Text

By Josh Hay
April 20th, 2007

Livesouth.com is a lead generation site for retirement communities that just began using Google Website Optimizer last week. We’ve set up a couple of different tests, and this is the first one that was implemented.

Problem: Livesouth.com has tons of great content but visitors aren’t seeing all of it. They have high quality pictures on their site and they aren’t being seen. If the picture on property pages are clicked slideshows pop-ups, displaying multiple pictures. Visitors lose persuasive momentum by not seeing the additional images.

Test: We decided to add text under the picture. Directly under the picture it now says “Click Image to View Slideshow.”

Before:
Before No Link

 

 

 

After:
livesouthlinkafter.jpg

 

 

 

Results: The Conversion Rate for the site improved over 20%, just by showing visitors an easy way to find and see multiple images.

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Comments (8)

  1. [...] we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by [...]

  2. [...] This is a report brought to you by Grok Dot Com. [...]

  3. Combine the “click the image” text with Lightbox (like Patrick McKenzie talks about) and I think you’ll see an even bigger boost.

    http://microisvjournal.wordpress.com/2007/04/17/simple-enhancement-to-lightbox/

  4. I don’t know what we did before Website Optimizer allowed small sites to run split tests on all kinds of stuff.

  5. Nice tip.

    Thank you so much.

  6. Thanks for this great article.

  7. This is a great idea. I gotta test it, thanks

  8. Great article. Yes, it makes much more sense when you are told that a slide show exists. Readers don’t normally click on every picture expecting something to happen (at least I don’t!).

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