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Tuesday, Apr. 24, 2007 at 11:49 am

Will Microsoft Outlook 2007 Screw Up Your Email?

By Bryan Eisenberg
April 24th, 2007

Microsoft Outlook 2007If you market via email, it could! If you haven’t heard by now, Microsoft changed the HTML rendering engine in Outlook (their mail client) from Internet Explorer to Word.

Of course, Microsoft had their reasons for doing it, inconvenient though it might be. However, it amounts to a step backwards in terms of CSS (define) support. We recently had to deal with this issue at our office, and it’s no fun.

According to Campaign Monitor:

Using tables for layout is a dying art in the web design community, in fact many designers who have started CSS/XHTML in the last few years have never even coded a table based layout before. This is a good thing. CSS based emails are more lightweight, much more accessible to those with disabilities and because content is separated from presentation, much easier to dumb down for those reading email on mobile devices. This change by Microsoft means that for at least the next 5 years any designer not familiar with table based layouts will need to learn a completely different way of creating a HTML page if they want to send emails to an Outlook user.

Be sure to download the full PDF guide from Campaign Monitor for all email client support. I guess no one from the Outlook team took time to understand why tables for layout is stupid. Instead, Microsoft kindly gave us all this Outlook HTML and CSS validator.

Will this impact your email marketing?

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Comments (7)

  1. thanks a lot

  2. Re: sorrying about the addendum … But i dont thing out look will screw up your email. It enhanced mine at the hospital. If ur trained how to do it well…..

  3. Microsoft strikes again! To be honest, I think using any product by Microsoft will do a pretty good job of messing up whatever you’re working on lol. I’m Ubuntu through and through and hopefully more people will move away from using MS products as they seem to make you work in a certain way. I like working my own way!

  4. I don’t use Micro soft, but this post was a really interesting read, very informative.

  5. I believe it is a tech and new technology to be tracked.

  6. Thank for sharing.

  7. You should also make sure to send to some of the major web based email test emails to see how they render. There are some quirks with each of them.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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