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Will Microsoft Outlook 2007 Screw Up Your Email?

Posted By Bryan Eisenberg On April 24, 2007 @ 11:49 am In Email Marketing | 7 Comments

Microsoft Outlook 2007 [1]If you market via email, it could! If you haven’t heard by now, Microsoft changed the HTML rendering engine in Outlook (their mail client) from Internet Explorer to Word.

Of course, Microsoft had their reasons for doing it, inconvenient though it might be. However, it amounts to a step backwards in terms of CSS (define [2]) support. We recently had to deal with this issue at our office, and it’s no fun.

According to Campaign Monitor [3]:

Using tables for layout is a dying art in the web design community, in fact many designers who have started CSS/XHTML in the last few years have never even coded a table based layout before. This is a good thing. CSS based emails are more lightweight, much more accessible to those with disabilities and because content is separated from presentation, much easier to dumb down for those reading email on mobile devices. This change by Microsoft means that for at least the next 5 years any designer not familiar with table based layouts will need to learn a completely different way of creating a HTML page if they want to send emails to an Outlook user.

Be sure to download the full PDF guide from Campaign Monitor [4] for all email client support. I guess no one from the Outlook team took time to understand why tables for layout is stupid [5]. Instead, Microsoft kindly gave us all this Outlook HTML and CSS validator [6].

Will this impact your email marketing?


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/04/24/will-microsoft-outlook-2007-screw-up-your-email/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/Bryan/outlook_2007_b1_1.jpg

[2] define: http://en.wikipedia.org/wiki/CSS

[3] Campaign Monitor: http://www.campaignmonitor.com/blog/archives/2007/04/a_guide_to_css_support_in_emai_2.html

[4] PDF guide from Campaign Monitor: http://www.campaignmonitor.com/reports/Guide_to_CSS_Support_in_Email_2007.pdf

[5] understand why tables for layout is stupid: http://www.hotdesign.com/seybold/index.html

[6] Outlook HTML and CSS validator: http://www.microsoft.com/downloads/details.aspx?familyid=0b764c08-0f86-431e-8bd5-ef0e9ce26a3a&displaylang=en

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