Last night, I was looking around JCrew and noticed in the fitting rooms they had an interesting switch labeled “Daytime” & “Nighttime.” Hitting this switch made the fitting room seem moonlit or sunlit, so you can see how the clothes will look in both situations.
After mentioning this to my girlfriend, she told me that H&M‘s dressing rooms also have a switch that is named “Daylight” that turns on a bulb that fills the dressing room with more natural light.
Yes, e-tailers, you can display your items in multiple ways. Don’t be afraid to venture outside of your company’s bottle and consider using more innovative ways to display products on the website. You’re doing it in your retail stores, so why are you waiting to implement it online?