When the circumstances are right – product / target market etc – I’m a big fan of using video as a demonstration tool. Could a 20 or 30 second clip of the jacket closed the sale for you? Caveat is that it needs to be professionally done which = expensive. Not common [yet?] for retailers – though I have seen the idea used in ‘review’ sites for mobile [cell] phones and ’satisfied customer’ testimonials for complex services.

Also …

I notice in this article you use the phrase “Don’t be afraid to venture outside of your company’s bottle”.

I use derivatives of the phrase all the time when referring to web site design – but I don’t know where I picked it up. Do you know where you got it from? I ask the question on http://www.getoutsidethebottle.com .

Any help appreciated. Regards … Alan