I recently wrote about hitting the landing page optimization wall. I discussed the problems of trying to optimize traditional landing pages. It appears I am not alone.
Check out the No More Landing Pages blog.
Here’s a quick excerpt:
Whatever your conversion rate is, you can do better if you lose the shackles of the landing page. Whatever brand damage you’re inflicting can be reversed if you think differently. Landing pages are outdated, archaic and, like Anna said, they’re a crutch. Just because everyone is doing it doesn’t mean it’s the right thing to do.
Find out more about new ways to think about landing pages to get better results.