Comments on: Conversion Stumbling Blocks in the Real World http://www.grokdotcom.com/2007/04/26/conversion-stumbling-blocks-in-the-real-world/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 02:58:28 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Jim Towner http://www.grokdotcom.com/2007/04/26/conversion-stumbling-blocks-in-the-real-world/comment-page-1/#comment-586285 Jim Towner Tue, 18 Mar 2008 10:43:50 +0000 http://www.grokdotcom.com/2007/04/26/conversion-stumbling-blocks-in-the-real-world/#comment-586285 Melissa, It is early here in the Southeastern part of the US and now I want a Sonic Burger. Three Points: First Start with a product that people actually want or need, make sure you are ready to sell when they are ready to buy, and make it easy and fun. What you observed is so true about the internet. While in your car you had invested more of your time and effort and you had a reasonable expectation of food gratification...very powerful. On the internet you would have had a much longer wait for food no matter how easy it was to order. So I agree, that regardless of what you are selling; be proud of it, make it easy to acquire and be ready to deliver as fast as possible. Melissa, It is early here in the Southeastern part of the US and now I want a Sonic Burger. Three Points: First Start with a product that people actually want or need, make sure you are ready to sell when they are ready to buy, and make it easy and fun.

What you observed is so true about the internet. While in your car you had invested more of your time and effort and you had a reasonable expectation of food gratification…very powerful. On the internet you would have had a much longer wait for food no matter how easy it was to order.

So I agree, that regardless of what you are selling; be proud of it, make it easy to acquire and be ready to deliver as fast as possible.

]]> By: Smufty http://www.grokdotcom.com/2007/04/26/conversion-stumbling-blocks-in-the-real-world/comment-page-1/#comment-40686 Smufty Sun, 29 Apr 2007 19:36:28 +0000 http://www.grokdotcom.com/2007/04/26/conversion-stumbling-blocks-in-the-real-world/#comment-40686 I frequently bail out of shopping carts simply because so many sites deliberately attempt to hide pricing information. Often the only way to find out is to start an order, find the price then bail while continuing to look around the site. Same applies with shipping charges, tax and other such hidden charges - often the only way to find out for sure just what the actual cost is, is to begin a purchase. No idea why people do this. I've worked in direct (person to person) sales and am familiar enough with building value before revealing the price but hiding it in the checkout cart is ridiculous. Even worse are the ones where to get a price "Telephone one of our representatives to..." Find out the price? No thank you. "Fill in our detailed marketing information questionaire, so we can hammer you for the next 10 years or so, and we'll give you a free quote!" Sure thing, my name is Miss D Customer... If your pricing is so high you're embarrassed about it, I don't want to do business with you. Why is this a difficult concept? The net is not print, no excuse for not 'printing' the price and updating if needed. Even if you DO need some info before giving a quote, give me a rough idea and we can tune the details later. But hiding the price is a big no-no for me and I suspect most people. So I'm not surprised many experience high cart abandonment. Can you imagine a real-world store where you had to put things in your cart then go to the checkout to see if you want it or not? It's not even some checkout peep but a high-pressure telesales bod in some cases. I think not. S. I frequently bail out of shopping carts simply because so many sites deliberately attempt to hide pricing information. Often the only way to find out is to start an order, find the price then bail while continuing to look around the site.

Same applies with shipping charges, tax and other such hidden charges – often the only way to find out for sure just what the actual cost is, is to begin a purchase.

No idea why people do this. I’ve worked in direct (person to person) sales and am familiar enough with building value before revealing the price but hiding it in the checkout cart is ridiculous.

Even worse are the ones where to get a price “Telephone one of our representatives to…”

Find out the price? No thank you.

“Fill in our detailed marketing information questionaire, so we can hammer you for the next 10 years or so, and we’ll give you a free quote!”

Sure thing, my name is Miss D Customer…

If your pricing is so high you’re embarrassed about it, I don’t want to do business with you. Why is this a difficult concept?

The net is not print, no excuse for not ‘printing’ the price and updating if needed. Even if you DO need some info before giving a quote, give me a rough idea and we can tune the details later. But hiding the price is a big no-no for me and I suspect most people. So I’m not surprised many experience high cart abandonment. Can you imagine a real-world store where you had to put things in your cart then go to the checkout to see if you want it or not? It’s not even some checkout peep but a high-pressure telesales bod in some cases. I think not.

S.

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