Don’t you just love tracing back the connections to everything? Jeffrey and Bryan were driving from Dallas to Austin this morning to get in town for their Call to Action Seminar and saw a bunch of taxidermy billboards. Meanwhile, I was flying in to Austin from my hometown which is headquarters to Cabela’s, world-famous for the taxidermy displays in their retail stores. (I’ve actually heard people call it the “dead zoo” but you can’t get away with that where I live.)
Fast forward a few hours and the three of us are having dinner at Estancia, a new Austin Churrascaria (Brazilian Barbecue). I mention that if they had wild game on the menu, you could start one of these in my little town of 6,200 people because the Cabela’s boys would keep it very busy. We share a laugh, which is then cut short by the Gaucho waiter bringing more leg of lamb past the table. Mmmmm. A nice hint of mint.
Done with dinner, we’ve beached our stuffed selves onto the furniture at the hotel and Bryan says, “You’ve got to see this YouTube video on subliminal advertising.” What brought that up? I hand him my MacBook and he quickly finds the video. Pretty cool. It all makes sense now.
I have some questions for you after you watch it.
What unspoken positive messages are you giving your customers? (on your website or in your store).
What unspoken negative messages are your customers taking from your place?
Are you giving them the ammunition they need to create positive word of mouth or negative word of mouth?