In his MondayMorningMemo, Roy Williams lists the four most common invisible problems that limit your selling opportunities with their appropriate solutions.
Problem 1: Your ads aren’t convincing.
Problem 2: Your ads aren’t reaching your prospects with sufficient repetition.
Problem 3: You’re already selling everyone who likes to buy what you sell.
Problem 4. Your reputation has slipped, or your product is no longer in demand.
As Roy says, “Traffic. If we had more traffic, we’d make more sales. What we need is more traffic. But traffic is rarely the problem. It’s simply the byproduct of a problem you haven’t been able to see.”
Find out the solutions at What’s Holding Your Business Back?
PS - We agree. The headline on our homepage is “Driving More Traffic Is Not The Answer”
May 1st, 2007
5:46 pm
I think that it is so important that you do your research to find out where the lack of trust is coming from. If you can market a great lasting product and create that credibility in your company and the product then it will improve lives and result in more success.