My mom does! I don’t even pay attention to them, let alone click on them.
I set her up with a Gmail account over a year ago and she spends a good amount of time exchanging communications with friends, family and reading her newsletters. She also likes to read a few newsletters about self-motivation and self-improvement she’s signed-up for.
The Wall Street Journal‘s (account required) reporters are top-notch journalists. Journalists are paid to ask the right questions. Yet today, while they report that Nielsen is shifting from page view metrics to time-spent metrics, nobody questions the absurdity.
According to the Journal:
“Page views have been a major barometer of a Web site’s popularity and help set advertising rates, but the measure is becoming less relevant. Online publishers and advertisers say page views don’t capture consumer loyalty to a site or reflect the…
Internet radio broadcasters have lost an important copyright battle in court that will make streaming music much more expensive and that could force them out of business. The record labels see Internet radio as a threat. They think that radio encourages record sales but that streaming music does not. The record labels haven’t been so smart in the past. Are they being shortsighted now?
If the subject interests you, then also check out SaveNetRadio.org
Darren Rowse shares a guest post about Google BlogSearch’s patent application and what they may be using to rank your blog posts. It certainly raises many questions about how to market your blog effectively and what sources Google may be using to rank you blog posts such as emails, Google FeedReader behavior, other social networking sites, blogrolls, etc.
It sure has me thinking about the possibilities and issues this post brings up. File this under “things that make you go hmmm…”…
There is a new Yahoo! PayPal Checkout initiative that expands the deal announced last year. With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This may help your ad stand out, and let customers know you offer PayPal Express Checkout. You can see how it works here. You can sign up here and get $100 credit each from both partners.
This is a powerful counter-punch to Google Checkout. PayPal is by far…
MattressLiquidators.ca has been beta testing the Google Website Optimizer service for a few months now. So far, they’ve seen some incredible increases in conversion. One of the simplest test we ran was increasing font size.
Problem: Mattress Liquidators sells quality mattresses. An assumption can be made that many of the people interested in buying their mattresses might be older.
Solution: We decided to test increasing the font size on product pages.
Results: Bounce rate from the test page went down 7.5%. While this is not…
While the Internet is “public” space, your personal interaction with it is private. Or at least if feels private. It’s your computer, it’s your email inbox, it’s your time and attention, and, more importantly, you’re in control of what you see and do.
That’s why things you can’t control are accentuated on the Internet. You can watch a TV show and be interrupted by annoying commercials. But TV is the land of interruptive marketing. The consumer is NOT in control.