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Archive for April, 2007

FutureNow Post
Thursday, Apr. 19, 2007 at 5:23 pm

Does Anyone Really Click on Sponsored Links in Gmail?

April 19th, 2007

My mom does! I don’t even pay attention to them, let alone click on them.

I set her up with a Gmail account over a year ago and she spends a good amount of time exchanging communications with friends, family and reading her newsletters. She also likes to read a few newsletters about self-motivation and self-improvement she’s signed-up for.

firstpage.jpgShe was visiting with me recently and asked for my assistance to get out of a survey site she was on. I asked

how she…

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FutureNow Post
Thursday, Apr. 19, 2007 at 11:52 am

Shame on WSJ For Not Asking What Nielsen Is Smoking

April 19th, 2007

The Wall Street Journal‘s (account required) reporters are top-notch journalists. Journalists are paid to ask the right questions. Yet today, while they report that Nielsen is shifting from page view metrics to time-spent metrics, nobody questions the absurdity.

According to the Journal:

“Page views have been a major barometer of a Web site’s popularity and help set advertising rates, but the measure is becoming less relevant. Online publishers and advertisers say page views don’t capture consumer loyalty to a site or reflect the…

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FutureNow Post
Thursday, Apr. 19, 2007 at 5:30 am

Are Record Labels Being Shortsighted?

April 19th, 2007

Internet radio broadcasters have lost an important copyright battle in court that will make streaming music much more expensive and that could force them out of business. The record labels see Internet radio as a threat. They think that radio encourages record sales but that streaming music does not. The record labels haven’t been so smart in the past. Are they being shortsighted now?

If the subject interests you, then also check out SaveNetRadio.org

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FutureNow Post
Wednesday, Apr. 18, 2007 at 10:22 am

Ranking In Google BlogSearch, Can Email Matter?

April 18th, 2007

Darren Rowse shares a guest post about Google BlogSearch’s patent application and what they may be using to rank your blog posts. It certainly raises many questions about how to market your blog effectively and what sources Google may be using to rank you blog posts such as emails, Google FeedReader behavior, other social networking sites, blogrolls, etc.

It sure has me thinking about the possibilities and issues this post brings up. File this under “things that make you go hmmm…”

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FutureNow Post
Wednesday, Apr. 18, 2007 at 8:22 am

Yahoo! Checks Out Google And Embraces Paypal

April 18th, 2007

logos_yahoo_paypal.gif There is a new Yahoo! PayPal Checkout initiative that expands the deal announced last year. With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This may help your ad stand out, and let customers know you offer PayPal Express Checkout. You can see how it works here. You can sign up here and get $100 credit each from both partners.

This is a powerful counter-punch to Google Checkout. PayPal is by far…

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FutureNow Post
Wednesday, Apr. 18, 2007 at 6:31 am

Google Website Optimizer Test: Increased Font Size

April 18th, 2007

MattressLiquidators.ca has been beta testing the Google Website Optimizer service for a few months now. So far, they’ve seen some incredible increases in conversion. One of the simplest test we ran was increasing font size.

Problem: Mattress Liquidators sells quality mattresses. An assumption can be made that many of the people interested in buying their mattresses might be older.

Solution: We decided to test increasing the font size on product pages.

Before:before smaller font

After:

larger font size

Results: Bounce rate from the test page went down 7.5%. While this is not…

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FutureNow Post
Wednesday, Apr. 18, 2007 at 6:24 am

Love Can Be Dumb, Deaf & Blind

April 18th, 2007
FutureNow Post
Tuesday, Apr. 17, 2007 at 11:23 am

Why Doesn’t Google Like Paid Links?

April 17th, 2007

The blogosphere’s heated discussion continues and Seobook contributes a strong post on Threadwatch.org. Do you agree with his reasoning about why Google doesn’t like paid links?

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FutureNow Post
Tuesday, Apr. 17, 2007 at 10:21 am

Do Your Customers Feel Stalked?

April 17th, 2007

While the Internet is “public” space, your personal interaction with it is private. Or at least if feels private. It’s your computer, it’s your email inbox, it’s your time and attention, and, more importantly, you’re in control of what you see and do.

That’s why things you can’t control are accentuated on the Internet. You can watch a TV show and be interrupted by annoying commercials. But TV is the land of interruptive marketing. The consumer is NOT in control.

But on…

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FutureNow Post
Tuesday, Apr. 17, 2007 at 4:34 am

Carrots Worth Their Weight In Gold

April 17th, 2007
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