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Archive for April, 2007

FutureNow Post
Monday, Apr. 16, 2007 at 7:21 pm

Marketing Studies: Bryan Eisenberg on RSS Marketing

April 16th, 2007

Have you had a chance to check out Each hour, the feed is updated from over 2,900 blogs. It’s 100% organic, and won’t even rot your teeth. The blog “discovery engine” adapts itself by adjusting the rank of stories based on who’s linking to where, and even automatically adds new RSS feeds (define) if a blog is relevant to our (and hopefully your) interests.

Okay, so maybe it’s a bit boring (and overwhelming) to read a blog post about how…

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FutureNow Post
Monday, Apr. 16, 2007 at 10:20 am

Xerox Tries Viral, Catches Cold

April 16th, 2007

We were just contacted by Xerox PR. Here’s what they wrote to us:

Form Comments: I wanted to let you know about a new advertising and online marketing campaign Xerox is launching this week aimed at the office market. This is a campaign that is a bit different than typical Xerox campaigns ….

For one thing — I can tell you we’ve never offered customers a virtual goat, diversion maker or acronymanator (I couldn’t even being to explain- you might as well…

...continue to read "Xerox Tries Viral, Catches Cold"

FutureNow Post
Monday, Apr. 16, 2007 at 7:40 am

Google Can Afford A Clue; Instead They Want Informers?

April 16th, 2007

Matt Cutts’ comments on how to report paid links raised a stink. It seems that paid links are undetectable by Google. The transactions take place by email or completely offline so, if it’s done well, Google wouldn’t know.

It seems Google wants to recruit the public to report on link buying. Good paid links aren’t obviously paid. So, Google will be divining whether or not those links are paid and then penalizing your site. Might some nasty competitor buy a textlink ad…

...continue to read "Google Can Afford A Clue; Instead They Want Informers?"

FutureNow Post
Monday, Apr. 16, 2007 at 5:07 am

Time is Money

April 16th, 2007

time is moneyHow often have you heard that expression? All too often on the Web it’s true. One of the main reasons people use the Web is convenience and saving time. At one time, when few were shopping online, it was more about saving money.

But that was another day–and another discussion.

If time equals money, and you could save your visitors time, then they’re more likely be happy giving you money. Of course, we’re dealing with people’s perception of time, but there are…

...continue to read "Time is Money"

FutureNow Post
Monday, Apr. 16, 2007 at 12:17 am

Should You Share the Link Love?

April 16th, 2007

ifollowblue.gifRemember when the search engines created the “nofollow” tag. It was created to prevent those folks who bomb your blogs with garbage comments. I didn’t follow the logic. Why? The folks who really cared if this tag was there or not were your real contributors and those who didn’t care, the bad guys, weren’t slowed down a bit. After all, the bad guys are usually just using bots, and they don’t really care about the rejection. For them it’s a…

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FutureNow Post
Friday, Apr. 13, 2007 at 12:25 pm

Before You Can Test Copy, You Have to Know What to Write

April 13th, 2007

If you have a pulse, you’ve likely gotten word of the new Google Website Optimizer. (If you don’t have a pulse, please consult a physician, not a consultancy.) For those who haven’t heard, Google has made testing to improve conversion easier than it’s ever been with its free Google Website Optimizer™ tool. That’s the good news.

The bad news is that, while it will make testing easier, it can’t help you write the copy you’ll eventually test. Sure, you can test…

...continue to read "Before You Can Test Copy, You Have to Know What to Write"

FutureNow Post
Friday, Apr. 13, 2007 at 6:20 am

Google Website Optimizer Interview Transcript with Tom Leung

April 13th, 2007
FutureNow Post
Friday, Apr. 13, 2007 at 4:09 am

Imus, Vonnegut & Bigelow Tea: A Saab Story

April 13th, 2007

Kurt Vonnegut, Jr. | 1922 - 3007I assumed it would be a big deal when Kurt Vonnegut died. Still, I don’t think he’d have shared my sentiment.

“People have to talk about something just to keep their voice boxes in working order, so they’ll have good voice boxes in case there’s ever anything really meaningful to say.” -Kurt Vonnegut, Cat’s Cradle (1963)

And there I was, watching the gravity-shifting echo-chamber that is cable news, offering one-way smirks to people with good dentists as they charted fresh, new angles on…

...continue to read "Imus, Vonnegut & Bigelow Tea: A Saab Story"

FutureNow Post
Friday, Apr. 13, 2007 at 4:08 am

The Future of Marketing

April 13th, 2007

I’m finally back in NYC after a restless traveling spree this past month, and I come bearing gifts: an easily download-able broadcast of Jeffrey Eisenberg discussing the future of marketing, and planning for the accountability this future requires.

I had the pleasure of spending a few days with Jeffrey and Sondra down south at one of the more interesting (and diverse) gatherings in a long time; a CEO conversation (put on by the fine folks at NCTA). Old media alongside new, with news…

...continue to read "The Future of Marketing"

FutureNow Post
Thursday, Apr. 12, 2007 at 8:08 am

Our Candidates and Their Web Analytics

April 12th, 2007

techPresident has an interesting post about the 9 presidential candidates and their use of web analytics. Interestingly, 5 out of the 9 candidates have their sites tagged. Most are being froogle using Google Analytics, but one is using my friends from Utah, Omniture’s SiteCatalyst. Care to guess who?

...continue to read "Our Candidates and Their Web Analytics"

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