I hear from all sorts of folks who are working on their websites. Some are big companies with a lot of experience. Others are small business owners, creating a website for the first time. What I’ve found is, whether you are a pro or a novice, almost everyone can benefit from focusing on the basics of creating a successful website.
So, over on my Marketing to Women Online blog, I’m focusing on a real life small business owner and her website to illustrate some of the most common mistakes. We’re starting by looking at her homepage, and simple changes she can make to make it more effective. The piece specifically showcases websites targeting women, but you’ll find these homepage tips will work no matter whom you’re targeting.