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FutureNow Post
Monday, May. 7, 2007 at 12:01 pm

Technorati: Authoritive or Irrelevant?

By Bryan Eisenberg
May 7th, 2007

cartmanrma.gifShel Israel, co-author (w/ Robert Scoble) of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, discusses the A-word (“Authority”) and it’s meaning in relation to relevance. Mistaking relevance for popularity or creativeness is common.

Technorati released a new ranking system last week. It comes as NO surprise that technology models like Technorati would mimic this flawed model.

We’re currently sorting through thousands of posts to bring you the most relevant interactive marketing blog posts. Where do you find the most relevant content? What factors determine relevance for you?

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Comments (1)

  1. it’s a huge plus when running a blog, but getting listed and all of the broken links make it difficult to use as a source

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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