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Technorati: Authoritive or Irrelevant?
Shel Israel, co-author (w/ Robert Scoble) of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, discusses the A-word (”Authority”) and it’s meaning in relation to relevance. Mistaking relevance for popularity or creativeness is common.
Technorati released a new ranking system last week. It comes as NO surprise that technology models like Technorati would mimic this flawed model.
We’re currently sorting through thousands of posts to bring you the most relevant interactive marketing blog posts. Where do you find the most relevant content? What factors determine relevance for you?
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
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