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Technorati: Authoritive or Irrelevant?

Posted By Bryan Eisenberg On May 7, 2007 @ 12:01 pm In Blogs,Relevance | 1 Comment

cartmanrma.gif [1]Shel Israel [2], co-author (w/ Robert Scoble [3]) of Naked Conversations [4]: How Blogs are Changing the Way Businesses Talk with Customers, discusses the A-word [2] (“Authority”) and it’s meaning in relation to relevance. Mistaking relevance for popularity or creativeness is common.

Technorati released a new ranking system [5] last week. It comes as NO surprise that technology models like Technorati would mimic this flawed model.

We’re currently sorting through thousands of posts to bring you the most relevant interactive marketing blog posts [6]. Where do you find the most relevant content? What factors determine relevance for you?


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/05/07/technorati-authoritive-or-irrelevant/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/2007/05/cartmanrma.gif

[2] Shel Israel: http://redcouch.typepad.com/weblog/2007/05/technoratis_new.html

[3] Robert Scoble: http://scobleizer.com/

[4] Naked Conversations: http://www.amazon.com/Naked-Conversations-Changing-Businesses-Customers/dp/047174719X

[5] Technorati released a new ranking system: http://www.instigatorblog.com/technorati-displays-new-authority-ranking/2007/05/05/

[6] relevant interactive marketing blog posts: http://today.grokdotcom.com/

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