Future Now Post
Thursday, May. 10, 2007 at 10:20 am

17 Rules For Successful E-commerce Sites

Written by: Robert Gorell

SEOmoz.org just published their “17 New Rules for Successful E-Commerce Websites” for your quick-study pleasure. Rand Fishkin, the post’s author and SEOmoz chief executive, explains many of the same customer-centric fixes we’ve been preaching for years over here at Future Now.

With “moms, dads & grads” season in full swing, e-commerce sites can use all the bright ideas they can get–and these tips, if not all new, are timeless (I especially like #15… cracked me up).

Which of these techniques have you used? Did any of them improve conversion?

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3 Comments on “17 Rules For Successful E-commerce Sites”

  1. Ron Patiro Says:

    Its really surprising how many reputable sites break these simple unspoken rules that users ultimately create and enforce.

  2. randfish Says:

    Robert - it’s “Fishkin” rather than “Fishman” :)

  3. Robert Gorell Says:

    Fixed it.

    Grrr… That’s embarrassing. I’ve been following your work for awhile. I guess it’s the nickname that stuck, randfish. ;)

    Great article, btw.

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