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Thursday, May. 10, 2007 at 10:20 am

17 Rules For Successful E-commerce Sites

By Robert Gorell
May 10th, 2007

SEOmoz.org just published their “17 New Rules for Successful E-Commerce Websites” for your quick-study pleasure. Rand Fishkin, the post’s author and SEOmoz chief executive, explains many of the same customer-centric fixes we’ve been preaching for years over here at Future Now.

With “moms, dads & grads” season in full swing, e-commerce sites can use all the bright ideas they can get–and these tips, if not all new, are timeless (I especially like #15… cracked me up).

Which of these techniques have you used? Did any of them improve conversion?

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Comments (7)

  1. Its really surprising how many reputable sites break these simple unspoken rules that users ultimately create and enforce.

  2. Robert – it’s “Fishkin” rather than “Fishman” :)

  3. Fixed it.

    Grrr… That’s embarrassing. I’ve been following your work for awhile. I guess it’s the nickname that stuck, randfish. ;)

    Great article, btw.

  4. i’ve used all at some point but practices change throughout time

  5. Neat blog, some interesting details. I believe 8 of days ago, I have found a similar post. Does anyone know how to track future posts?

  6. That’s a great article. I can personally say that point 7 makes a real difference to conversions.
    People love to see a discount/saving.

    Cheers,
    Bob.

  7. Another great article on Internet marketing and SEO. With all the home and small business beginning to make its way on line, I would suggest two solutions. One is to ensure you have a robust, dynamic web site and secondly you retain services of a professional SEO organization.

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