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FutureNow Post
Thursday, May. 10, 2007 at 11:16 am

Traditional Advertising Models Are Doomed!

By Bryan Eisenberg
May 10th, 2007

Well, at least that’s what Bill Gates said at the recent Microsoft SAS event. While Microsoft is not always known to be right about everything, Bill Gates has been pretty good at predicting long-term trends. Bill riffs about yellow pages, traditional media channels, mobile, virtual worlds (e.g., Second Life), and even social networking. You can watch a video of his presentation.

I’d have to agree with most of what he says; I just wonder about the speed of decline and consumer adoption.

Is Bill Gates too far off in your opinion? How many years do you think it will take for us to see all these changes take place?

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Comments (1)

  1. especially yellow pages, who uses that, but i get one every year to recycle

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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