Comments on: ROI & Accountability: How Marketers Fool Themselves http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Jim Kukral http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/comment-page-1/#comment-50809 Jim Kukral Mon, 14 May 2007 02:31:20 +0000 http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/#comment-50809 In my experience, it's the marketers who are trying to convince the CEO's that ROI can be achieved, not the other way around. I find that too many "old-school" CEO's are satisfied with their lead program and don't want to mess with it, even if it means adding lower costs and solid ROI measurement. In my experience, it’s the marketers who are trying to convince the CEO’s that ROI can be achieved, not the other way around. I find that too many “old-school” CEO’s are satisfied with their lead program and don’t want to mess with it, even if it means adding lower costs and solid ROI measurement.

]]> By: B2B Lead Generation Blog http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/comment-page-1/#comment-50439 B2B Lead Generation Blog Sun, 13 May 2007 15:37:44 +0000 http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/#comment-50439 <strong>The Difference Between ROI and Marketing Accountability...</strong> What's the difference difference between ROI and marketing accountability? My recent blog post, On B2B Demand Generation tools and Lead Generation Dashboards started an email exchange between me Jeffrey Eisenberg and then spawned an article by Bryan E... The Difference Between ROI and Marketing Accountability…

What’s the difference difference between ROI and marketing accountability? My recent blog post, On B2B Demand Generation tools and Lead Generation Dashboards started an email exchange between me Jeffrey Eisenberg and then spawned an article by Bryan E…

]]> By: Jim Novo http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/comment-page-1/#comment-50052 Jim Novo Sun, 13 May 2007 05:34:22 +0000 http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/#comment-50052 For the math-inclined, here is a tangible explanation for the often intangible "lead quality measurement" issue, courtesy of our ol' pal Pareto, with examples: http://blog.jimnovo.com/2007/05/13/bell-pareto/ Beware the Bell Curve, especially on the web! For the math-inclined, here is a tangible explanation for the often intangible “lead quality measurement” issue, courtesy of our ol’ pal Pareto, with examples:

http://blog.jimnovo.com/2007/05/13/bell-pareto/

Beware the Bell Curve, especially on the web!

]]> By: Brian Carroll http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/comment-page-1/#comment-48529 Brian Carroll Fri, 11 May 2007 10:45:01 +0000 http://www.grokdotcom.com/2007/05/11/roi-accountability-how-marketers-fool-themselves/#comment-48529 Very cool post. I like how you used our email dialog to create an article. It worked well. I hope it spurs more conversations about this very important topic. Cheers, Brian Carroll Very cool post. I like how you used our email dialog to create an article. It worked well. I hope it spurs more conversations about this very important topic.

Cheers,
Brian Carroll

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