Jeffrey is CEO & co-founder of FutureNow an interactive marketing optimization firm. Jeffrey is the co-author of a Forbes.com column and of two Wall Street Journal, Business Week, USA Today and New York Times bestselling books: "Call To Action" & "Waiting For Your Cat To Bark?". Jeffrey is also speaker at major business conferences and corporate events. Jeffrey is proudest of the success stories from readers, students and clients using FutureNow’s Persuasion Architecture®, a framework for optimizing online experiences to maximize conversions to registrations, donations, lead generation, subscriptions and sales.
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