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Thursday, May. 17, 2007 at 2:24 pm

Rumors, Secrets & Gossip 2.0

By Jeffrey Eisenberg
May 17th, 2007

Believe it or Not 2.0I just checked out Guy Kawasaki’s new venture,

Truemors describes itself as:

. . . a web site that enables you to “tell the world”—within the bounds of good taste and the law anyway. You can post your rumors, news, and sightings, and anyone with web access can read and rate them within minutes. We wish to acknowledge the pioneering and inspiring work of Twitter, BoredAt, Digg, PostSecret, PopSugar, and HotOrNot in this field.

Gossip isn’t my thing but I suspect it has legs. Have you checked it out? Do you think it will do well?

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Comments (5)

  1. I’m sure it will be sold on to a large web portal in a year or two, so it will probably be “successful”. Do I think it adds anything useful to me or my life? No!

  2. I just spent about 10 minutes out there. Didn’t do much for me – way too much to filter and process. To be compelling, rumors need plausability mixed with a somewhat credible source.

    The credibility was missing for me. Maybe if the site (and a person) aggregated the best of the best, vs. wading through that mess would be more interesting.

    The Drudge Report is a great example of a rumor/news site. Great headlines, some research and an intelligent set of people doing the filtering that I don’t have the time to do.

  3. Jeff … not sure that this guys site is going to go anywhere but you might want to get a copy of a new book “Why We Talk – The truth behind word-of-mouth” by BJ Bueno. t

  4. To Jason;

    The Drudge report and intelligent set of people doing the filtering does not compute. The Drudge Report and right wing talking points/rumours/innuendo, yes that makes sense.

    On your point about credibility and filtering, I think you are onto something there. I spent less time than you did, and found too much to wade through, all on an equal footing.

  5. gossip sells just look at the trash mags at the grocery store

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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