Comments on: The Difference Between Edgy and Creative http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 11:07:09 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Mary’s Blog » The All-Knowing, All-Seeing “I” http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/comment-page-1/#comment-94297 Mary’s Blog » The All-Knowing, All-Seeing “I” Mon, 02 Jul 2007 21:01:47 +0000 http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/#comment-94297 [...] There’s No Need to Be So Sensitive. (Via Holly Buchanan of The Future Now, writing on The Difference Between Edgy and Creative) If we hamstring ourselves with an overblown fear of offending the consumer, we’re truly [...] [...] There’s No Need to Be So Sensitive. (Via Holly Buchanan of The Future Now, writing on The Difference Between Edgy and Creative) If we hamstring ourselves with an overblown fear of offending the consumer, we’re truly [...]

]]> By: Mary’s Blog » The Great All-Seeing, All-Knowing “I” http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/comment-page-1/#comment-88498 Mary’s Blog » The Great All-Seeing, All-Knowing “I” Wed, 27 Jun 2007 14:20:30 +0000 http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/#comment-88498 [...] There’s No Need to Be So Sensitive. (Via Holly Buchanan of The Future Now, writing on The Difference Between Edgy and Creative) If we hamstring ourselves with an overblown fear of offending the consumer, we’re truly [...] [...] There’s No Need to Be So Sensitive. (Via Holly Buchanan of The Future Now, writing on The Difference Between Edgy and Creative) If we hamstring ourselves with an overblown fear of offending the consumer, we’re truly [...]

]]> By: Mary Schmidt http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/comment-page-1/#comment-86448 Mary Schmidt Mon, 25 Jun 2007 19:17:46 +0000 http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/#comment-86448 I've long been a TJ Maxx shopper - and have seldom seen (or cared about) their ads. However, they have really stepped up the creativity which reinforces my loyalty (Gee, maybe they'll become as cool as Tarzhee!) Bluefly made me roll my eyes and switch the channel (Oh, please, trying waaayyyy too hard.) (Sigh, if only Filene's Basement hadn't over-expanded...now, that was a place for great deals! I'm getting misty just thinking about it ;-) I’ve long been a TJ Maxx shopper – and have seldom seen (or cared about) their ads. However, they have really stepped up the creativity which reinforces my loyalty (Gee, maybe they’ll become as cool as Tarzhee!)

Bluefly made me roll my eyes and switch the channel (Oh, please, trying waaayyyy too hard.)

(Sigh, if only Filene’s Basement hadn’t over-expanded…now, that was a place for great deals! I’m getting misty just thinking about it ;-)

]]> By: PPC Hero: Heroic Feats of Pay Per Click Management : PPC News Roundup - 5/23/2007 http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/comment-page-1/#comment-56194 PPC Hero: Heroic Feats of Pay Per Click Management : PPC News Roundup - 5/23/2007 Wed, 23 May 2007 07:09:41 +0000 http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/#comment-56194 [...] the difference between edgy and creative? It isn’t necessary to push the envelope just to push the [...] [...] the difference between edgy and creative? It isn’t necessary to push the envelope just to push the [...]

]]> By: Sandra Mendoza-Daly http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/comment-page-1/#comment-55163 Sandra Mendoza-Daly Mon, 21 May 2007 08:48:31 +0000 http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/#comment-55163 I think this is an excellent conversation in the failure of modern advertising. In comparing the ads, the Blue Fly ad did get my attention, but did it make me want to go to the site? No. TJ Max however made me want to click because I can relate to the overwhelming feeling of joy when I find something fabulous. Not just at discount prices. TJ Maxx uses age old marketing tactics, connect with your customer so they will buy your stuff, not just be entertained. I think this is an excellent conversation in the failure of modern advertising.

In comparing the ads, the Blue Fly ad did get my attention, but did it make me want to go to the site? No. TJ Max however made me want to click because I can relate to the overwhelming feeling of joy when I find something fabulous. Not just at discount prices.

TJ Maxx uses age old marketing tactics, connect with your customer so they will buy your stuff, not just be entertained.

]]> By: (EMP) E-Marketing Performance » : » Team Reading List 5.17.07 http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/comment-page-1/#comment-53296 (EMP) E-Marketing Performance » : » Team Reading List 5.17.07 Thu, 17 May 2007 05:09:07 +0000 http://www.grokdotcom.com/2007/05/17/the-difference-between-edgy-and-creative/#comment-53296 [...] The Difference Between Edgy and Creative [...] [...] The Difference Between Edgy and Creative [...]

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