Comments on: Yahoo’s New Mission: Get the 82% http://www.grokdotcom.com/2007/05/17/yahoos-new-mission-get-the-82/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Jason Newton http://www.grokdotcom.com/2007/05/17/yahoos-new-mission-get-the-82/comment-page-1/#comment-54356 Jason Newton Sat, 19 May 2007 10:33:59 +0000 http://www.grokdotcom.com/2007/05/17/yahoos-new-mission-get-the-82/#comment-54356 How does this help their business? It's one thing to have people "like" your mega-billion dollar company, it's another to deliver value to them. In most cases, the latter is enough for me to get my business. You are what you are. Trying to change your clothes to suit the trend of the hour just makes my BS meter go into overdrive and actually pisses me off. If you want to be green - do it. Don't market it. We'll figure it out if you're being sincere and we might even reward you. The bandwagon is getting really full of companies that want to be "green". This will backfire more and more as customers flip the switch "OFF" to these shallow companies. How does this help their business? It’s one thing to have people “like” your mega-billion dollar company, it’s another to deliver value to them. In most cases, the latter is enough for me to get my business.

You are what you are. Trying to change your clothes to suit the trend of the hour just makes my BS meter go into overdrive and actually pisses me off. If you want to be green – do it. Don’t market it. We’ll figure it out if you’re being sincere and we might even reward you.

The bandwagon is getting really full of companies that want to be “green”. This will backfire more and more as customers flip the switch “OFF” to these shallow companies.

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