Hiring a cheap copywriter is often like buying the cheapest product at Wal-Mart. The product will often break after less than a week of use, and then you’ve got nothing.

By the way, I’m speaking from experience. I stopped shopping at Wal-Mart after buying two different products that didn’t work fresh out of the box. The other product had a major design flaw; it worked only half-way.

The cost of my savings was expensive indeed.

Plus once we get the copy done, is there a way to tell if it’s a good copy aside from monitoring the conversion and lead opt-in rates? There are still so many questions, and I think that’s one reason why so many people hesitate and opt to go with the low priced copywriters.

This article hits me hard because I have nickled-and-dimed myself by hiring copywriters for $200, or $300, up to even $1000, and never felt the person really had a talent for online, persuasive copywriting.

Don’t think words make that much of a difference? Look at the difference between “Withdrawl date” and “Surrender date”.

one word – and it makes a statement so powerful it’s almost impossible to battle against it.

Politicans understand the power of words. They pay big money for those words. Advertisers should take note.

Years ago, I was working with a small but growing one-person company. He asked for a quote for writing a direct mail package. When I gave him the price, he was stunned and stuttered out, “But Roberta, it’s just words!” I calmly replied, “… and a symphony is just notes.”

I write the words that make the whole world sing :=)