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FutureNow Post
Monday, May. 21, 2007 at 5:27 am

Google News: Is it History?

By Bryan Eisenberg
May 21st, 2007

Google News RIPAccording to TechCrunch, Scotland’s Sunday Herald is running a story reporting that Google has secretly reached deals with several large UK news groups to formally license content for Google News. But will Google invest in licensing content without expecting a return on that investment?

Google has argued that the use of news snippets on Google News constituted fair use because they didn’t run any advertising on the site. This isn’t the first time Google has paid for news content. The last time, Google claimed it was for “…new uses of Associated Press content.” The AP claimed there was already a dispute in play. That was back in August of 2006. Have you seen those new uses? I haven’t.
Google’s YouTube has also had its share of lawsuits from other copyright holders, but there have been plans to monetize YouTube and, of course, place YouTube content inside search results to distinguish their search engine results from competitors’.

What will this mean for publishers? Does it need to come to this point? Will Google be altruistic in its pursuit of content, or is the Fair Use model of displaying snippets of other provider’s content in question?

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Comments (3)

  1. [...] Originally posted here: Bryan Eisenberg [...]

  2. It is fun reading old news. Look at Google now. They have their own operating system.

  3. ad words makes it profitable

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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