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The Psychology of Banner Ads: Can You Benefit?
By Bryan Eisenberg
May 21st, 2007
According to research that appears in June’s Journal of Consumer Research, repeated exposure to a product via banner ads generates a positive feeling towards that product. Ars Technica has a summary of the findings.
Have you tried using banners ads in this type of ‘branding’ experience? Would you, based on this research?
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
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July 29th, 2009
1:09 am
Go figure. This would explain why there are ads on ALL websites.