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FutureNow Post
Monday, May. 21, 2007 at 10:42 am

The Psychology of Banner Ads: Can You Benefit?

By Bryan Eisenberg
May 21st, 2007

braingear.jpgAccording to research that appears in June’s Journal of Consumer Research, repeated exposure to a product via banner ads generates a positive feeling towards that product. Ars Technica has a summary of the findings.

Have you tried using banners ads in this type of ‘branding’ experience? Would you, based on this research?

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Comments (2)

  1. Go figure. This would explain why there are ads on ALL websites.

  2. banner ads are a little dated as long as they are not the focal point of the site like they used to be, the best banner ad is if it is located in a blog or news blast

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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