According to research that appears in June’s Journal of Consumer Research, repeated exposure to a product via banner ads generates a positive feeling towards that product. Ars Technica has a summary of the findings.
Have you tried using banners ads in this type of ‘branding’ experience? Would you, based on this research?
July 29th, 2009
1:09 am
Go figure. This would explain why there are ads on ALL websites.