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The Psychology of Banner Ads: Can You Benefit?

Posted By Bryan Eisenberg On May 21, 2007 @ 10:42 am In Advertising,psychology | 2 Comments

braingear.jpg [1]According to research that appears in June’s Journal of Consumer Research [2], repeated exposure to a product via banner ads generates a positive feeling towards that product. Ars Technica has a summary [3] of the findings.

Have you tried using banners ads in this type of ‘branding’ experience? Would you, based on this research?

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/05/21/the-psychology-of-banner-ads-can-you-benefit/

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[1] Image: http://www.grokdotcom.com/wp-content/uploads/Bryan/braingear.jpg

[2] Journal of Consumer Research: http://www.journals.uchicago.edu/JCR/journal/issues/v34n1/340110/brief/340110.abstract.html

[3] Ars Technica has a summary: http://arstechnica.com/news.ars/post/20070519-the-psychology-of-banner-ads.html

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