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Google Acquires FeedBurner
By Bryan Eisenberg
May 23rd, 2007
Many have said that they were surprised FeedBurner wasn’t acquired before. But it looks like it just happened. TechCrunch reports Google acquired Feedburner for $100 million dollars. This will give Google additional insights into web measurement and activity (a great add-on to Google Analytics) and an additional way to help publishers monetize feeds through RSS feeds [define].
We’ll keep you informed as more details are released.
In Breaking News, Google
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
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