- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -

Google Acquires FeedBurner

Posted By Bryan Eisenberg On May 23, 2007 @ 3:39 pm In Breaking News,Google | 2 Comments

Many have said that they were surprised FeedBurner wasn’t acquired before. But it looks like it just happened. TechCrunch reports Google acquired Feedburner [1] for $100 million dollars. This will give Google additional insights into web measurement and activity (a great add-on to Google Analytics) and an additional way to help publishers monetize feeds through RSS feeds [define [2]].

We’ll keep you informed as more details are released.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/05/23/google-acquiring-feedburner/

URLs in this post:

[1] Google acquired Feedburner: http://www.techcrunch.com/2007/05/23/100-million-payday-for-feedburner-this-deal-is-confirmed/

[2] define: http://www.answers.com/RSS

Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.