Thank you so much.

We’ve just created a list of “Checkout Buttons” I hope you’ll find it interesting.
You can see the list on the Checkout Buttons page, as long with some interesting statistics about them.

Cheers,
Traian

‘Place my Order’
‘Submit my Order’

or something else?

I would really be interested to hear this?

thanks………

What draws people to a button is primarily desire followed by the ability to find the call to action which in retail is determined (in no particular order) by color, contrast, shape, content, placement and context. I think your tests may be showing you that color is most important. I simply don’t know what exactly you are testing for besides the look of the button. Top converting sites don’t always have red buttons and most wouldn’t benefit much from the change to a red button. Perhaps changing their button might give them an incremental lift; but I wouldn’t invest the time though. Am I saying not to test buttons? No! We test them all the time. Let me repeat that they are simply not the most important factor in increasing your conversion rate.

Do you buy more from a site BECAUSE the button is red? Button color doesn’t influence buyer motivation. We would be focusing our tests on what makes you want to buy more. It’s a much better use of precious time and resources.

Please read this post.

I hope that helps you and your clients.

Jeffrey

The last button MVTs we did showed color as the most important factor so I must disagree on the value of color testing. I KNOW it is important. How best to test what makes your button stand out as you righfully advise?

RPV increase from these test (product listing page and product page) were both over 14%. RPV! Over 2 million tested visits.

Oh, one winner was red, the other was sory of magenta. The second time in a row we’ve seen a cross-page color effect. We’re starting to test that as well.

Cheers,

Jonathan

What about the concept of multiple buttons located at different points on the page to suit the different buyer personas?

Does a buy button directly under the product image get clicked more than one at the ‘logical’ place – the bottom of the page at the end of the product description? Would it be better to have both?

- the three versions (http://www.usabilityweb.nl/gfx/drieversies.gif)
- results of the original and combination 1 (http://www.usabilityweb.nl/gfx/controlexperiment.gif)

Thank you. We used to spend time testing buttons but haven’t done excessive testing of buttons since about 2000. We spent a lot of time testing variables until we came up with the ones that impacted conversion the most. Out of this, is where we came up with Persuasion Architecture. The key to conversion is ultimately relevance (each and every click must be planned in order to be relevant) and relevance matters by who you are talking to and where they are in their buying process (personas).