http://www.webtraffiq.com/ultimatereport/report.php

Regards

Marcos Richardson
Director
http://www.webtraffiq.com

% Single Page Access
% Conversion to Goal(s)
Consumption / Frequency / Current Value
Engagement / Recency / Potential Value

by Traffic Source and / or Entry Page

I can think of much better ways to *analyze* this info than are currently provided but that’s another story…nirvana would be to select Traffic Source then one or two other params and get a Consumption / Engagement Grid:

http://www.jimnovo.com/images/c-e-grid.jpg

Providing a consistent platform for value measurement across any media or action would greatly facilitate multi-channel analysis and intergration.

Bryan Eisenberg wrote a post about what the ideal single web analytics report might be and tagged me.That's a hard question to answer because there's so much ad-hoc work that has be done, more often than not, that it's difficult……

Now that I’m officially a small business owner looking for leads for my consulting business, if you only give me a single report I’m going to track engagement. I want to know down to the level of the individual (if possible) or at least the corporate domain who is most active on my site based on my measure of “visitor engagement” (which you can read all about here: http://blog.webanalyticsdemystified.com/weblog/category/engagement/page/3/)

Then I can build all kinds of useful KPIs like:

* Pct highly engaged visitors
* Pct highly engaged visitors in target domains
* Pct highly engaged visitors downloading documents
* Etc.

Now my only problem with all this is that Jim MacIntyre hasn’t renewed my Visual Site license yet (despite promises to do so!) and so I am woefully without any mechanism to do all of this! I look and look and look in Google Analytics for “visitor engagement” but I cannot seem to find it

Eric T. Peterson
http://www.webanalyticsdemystified.com

I have thought about this for a few years and have come up with what I would consider the ultimate single web analytics report.

Can I post it somewhere for you to see?

Is there an upload option here??

Marcos Richardson
Director
http://www.webtraffiq.com

Mmm, tough question

I was wondering yesterday what could I reply to this question. And I guess that it depends, it depends a lot what kind of business you’re in. So I’m going to answer based on my own business. What report as CEO of OX2 would I like to have if I only could choose one…

I would go for a report that would show me what companies have come to my website, what pages (or pieces of content, choose your favorite) have they viewed (with the time spent on each page please) and from which source they got in the first hand into my website.

As I’m in a B2B services business model, my online goal is lead generation. I think that this is what I could the most use in order to increase my revenue an then being able to add other reports

I’m not interested in visits or page views in general as most of the visits I get to my websites are not actual prospects, so an increase of these may just mean that I got my company listed in a student forum regarding an internship (not where I want to spend my money and focus ).

Based on this report, I will be able to see which companies are interested in my service, what specific services and based on that I can redirect my sales activities. With a little bit of time, I will be able to see which companies have really converted (signed a contract with us) and thus judge which content is most valuable as well as sources of traffic (even if without apondering of all sources for a single visitor returning several times this will be a bit biased).

So in a nutshell, thanks to this report I’ll be able to:

- Know who’s going to contact me in the future (and thus prepare myself)
- Know which pages/contents are most viewed by my target audience
- Know which channel is bringing me the most visitors (SEO? SEM? Partners? Press?)
- See who is really interested in my services (several visits from a company in a short period of time)
- And I can even see what my competitors are looking at

It might not be the best report for everyone, but I think that it will be my ideal report if I could only choose one And this report exists in many Web Analytics tools out there.

Here are my 2 euro cents.

There are lots of reports that *I* might want but what I find most Site Owners / Decision Makers are sorely lacking is a understanding of why “Visitors” come to their sites and what “Visitors” are unable to understand. If you don’t know that how do you do the little Scent thing that you always talk about!

Once you have Primary Purpose, Task Completion Rate and Why Not nailed down you / I / others can grow over time to get more and different data in our quest for Nirvana.

Great post, and very nice comments from Michael, Dharmesh, Jacques and Ben.

-Avinash.

Needless to say, I don’t expect this report to exist any time in the near future.

Allow me a little introduction here: behavioral analysis (or clickstream analysis) looks at what people do on a web site. There’s a truckload of good information in those reports, and it is our job to cross-reference those numbers in order to tell the site’s story. Many gold nuggets can be found doing that, and I will keep on doing it for years to come (and testing, and CI, and eco-system analysis). However, one of the biggest hurdles is that behavioral data is mostly anonymous most of the time (aren’t personas a great way to give a “face” to those anonymous visitors?). We try to figure out what the heck all those visitors wanted to do and ended up doing (or not doing!).

But you’re asking for one report. If I had only one report that told me who those visitors are, what they wanted to do, and whether they succeeded or not, I would say that I would have quite rich information I could use immediately to extract the gem from the rough. Yes, it would probably be an attitudinal analysis,and yes, you recognized Avinash’s 3 magic questions.

Again, you asked for one report. Of course, it would not be enough, far from it; but if I could get solid and reliable answers to those questions, I would go far quickly. Then the rest (the other methodologies, and report types) would come into play, and help me optimize what I discovered needed to be.

Disclaimer: This is what I’m building at HubSpot (http://www.hubspot.com), so I have a bit of a biased opinion.