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Web Analysis With A Single Report

Posted By Bryan Eisenberg On May 29, 2007 @ 8:11 pm In Accountable Marketing,Web Analytics | 14 Comments

simplelife.jpg [1]In the spirit of warm longer days and a simpler life, a simple meme. If none of the current web analytics tools existed (zero, nada), so you had no preconceived notions, and had unlimited resources (please be creative) to build out just one web analytics report, what would it be?

The report can be multi-dimensional but it has to be just one report that gives you a ton of insight. I could do a lot with a report that provides you with single access (bounce rate) and conversions by referrer source. This report would tell me where the scent was broken in my marketing [2]. I would then spend my time optimizing source/landing page to refine the scent trail so that more people would convert along the way.

What dream report would you build? Why would it be this report and what would you do with it? Do any of the vendors currently have this report just the way you want it?

I wonder what these smart folks would build (and keep the meme going in case the vendors are paying attention):

Eric Peterson [3]
Jim Novo [4]
Avinash Kaushik [5] – I wonder if it be this [6]?
Jacques Warren [7]
Robbin Steif [8]
René Dechamps Otamendi [9]
Marshall Sponder [10]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/05/29/web-analysis-with-a-single-report/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/Bryan/simplelife.jpg

[2] scent was broken in my marketing: http://www.grokdotcom.com/2007/03/15/aidas-the-relevance-of-satisfaction/

[3] Eric Peterson: http://blog.webanalyticsdemystified.com/weblog/

[4] Jim Novo: http://blog.jimnovo.com/

[5] Avinash Kaushik: http://www.kaushik.net/avinash/

[6] this: http://www.kaushik.net/avinash/2007/04/the-three-greatest-survey-questions-ever.html

[7] Jacques Warren: http://www.thebigintegration.com/blog/

[8] Robbin Steif: http://www.lunametrics.com/blog/

[9] René Dechamps Otamendi: http://webanalytics.wordpress.com/

[10] Marshall Sponder: http://www.webmetricsguru.com/

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